Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today’s multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
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PART I: GENERATING YOUR MACRO STRATEGY
Chapter 1: The Importance of Being Strategic
Chapter 2: The Meaning of Strategy
Chapter 3: Defining Who You Are: Creative Individual, Creative Executive
Chapter 4: Finding Where You Are
Chapter 5: Assessing What You Have
PART II: CREATIVITY IN MEDIA CREATION
Chapter 6: Understanding Creativity
Chapter 7: Who’s Creative?
Chapter 8: Leadership & Creativity
Chapter 9: System of Creative Validation in Media and the Socio-Cultural Model of Creativity
PART III: INNOVATION IN MEDIA CREATION
Chapter 10: Understanding Innovation
Chapter 11: Classification of Media Content Innovations
Chapter 12. Drivers for Content Innovation
PART IV: THE PROCESS OF INNOVATION FOR MEDIA CONTENT CREATION
Chapter 13: Key Components of the Process of Innovation
Chapter 14: The Discovery Circle.
Chapter 15: Implementing a Value Chain of Innovation
Chapter 16: The Full Circle of Innovation
PART V: STRATEGY SUSTAINABILITY–KEEPING THE VALUE CHAIN OF INNOVATION FRESH
Chapter 17: The 360 Model of Media Innovation, Exploitation and Growth
Chapter 18: Final Thoughts and Recommendations
Explains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activities