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Innovation for Media Content Creation

Tools and Strategies for Delivering Successful Content

The Book

Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development.  Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today’s multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.

You can order a Paperback copy or download a copy for your Kindle using Amazon’s services.

You can order a Hard Cover copy via J Ross’s online book store.

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Contents

PART I: GENERATING YOUR MACRO STRATEGY
Chapter 1: The Importance of Being Strategic

Chapter 2: The Meaning of Strategy
Chapter 3: Defining Who You Are: Creative Individual, Creative Executive
Chapter 4: Finding Where You Are
Chapter 5: Assessing What You Have

PART II: CREATIVITY IN MEDIA CREATION
Chapter 6: Understanding Creativity

Chapter 7: Who’s Creative?
Chapter 8: Leadership & Creativity
Chapter 9: System of Creative Validation in Media and the Socio-Cultural Model of Creativity

PART III: INNOVATION IN MEDIA CREATION
Chapter 10: Understanding Innovation

Chapter 11: Classification of Media Content Innovations
Chapter 12. Drivers for Content Innovation

PART IV: THE PROCESS OF INNOVATION FOR MEDIA CONTENT CREATION
Chapter 13: Key Components of the Process of Innovation

Chapter 14: The Discovery Circle.
Chapter 15: Implementing a Value Chain of Innovation

  • Market and Creative Strategic Research
  • Creative Exploration
  • Concept Development
  • Sales Pitch and Marketing Tactics
  • Development: Creativity, Innovation and Expectations
  • Production Supporting Activities

Chapter 16: The Full Circle of Innovation

PART V: STRATEGY SUSTAINABILITY–KEEPING THE VALUE CHAIN OF INNOVATION FRESH
Chapter 17:  The 360 Model of Media Innovation, Exploitation and Growth

Chapter 18:  Final Thoughts and Recommendations

Key Features

  • Defines the essential components of the innovation process
  • Outlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content Creation
  • Presents the “Discovery Circle” as the core component of the process of innovation
  • Modifies Teresa Amabile’s  “Socio-Cultural Model of Creativity” to fit the entertainment industry
  • Offers key drivers for content innovation based on concept, genre, writing, aesthetics, technology, processes and business

Explains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activities

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